Free Tool · 10 minutes
Build the AI
Opportunity Heatmap.
The artifact from Phase 1 of the AI Transformation Playbook. Map where decision latency, repeatable labor, and customer pain concentrate across your business — and let the anchor metric fall out of the intersection. Screenshot-ready for your leadership readout.
What you're building
"The artifact is a heatmap, not a strategy."
The playbook's Phase 1 — the 30-day diagnostic — produces one artifact: a heatmap of where the highest-leverage AI work lives. Most consumer brands skip this and head straight for the tool. The heatmap is what makes the anchor decision defensible to leadership.
Three dimensions, eight functions. For each dimension you pick the functions where it's most concentrated. The tool builds the colored grid, identifies the primary candidates (functions concentrated on 2+ dimensions), and pulls the recommended anchor metric — plus the first pilot and the trap to avoid — out of the highest-scoring function.
No lead gate. Screenshot the result for your readout. Share the URL with your team. If you want the metric-only output instead, use the Anchor Metric Picker — 2 minutes, one P&L line out.
Step 1 of 5
What kind of consumer brand are you?
The full playbook
Five phases. The heatmap is the first one.
Read the full AI Transformation Playbook for consumer brands — Diagnose, Anchor, Pilot, Scale, Operate, plus the mistakes that kill most programs.