Case Study · Performance marketing agency · 110 people
Studio Metric doubled client reporting throughput with no new hires.
How a 110-person performance marketing agency stopped losing Sunday nights to client reports.
Challenge
The problem behind the problem.
Studio Metric's account team was losing entire Sunday nights pulling data from ad platforms, analytics tools, and their CRM, just to produce weekly client reports that were mostly data and not narrative. Clients wanted the story. The team was buried in the charts.
Previous attempts with dashboarding tools hit the same wall: the client didn't want a dashboard. The client wanted a senior-level interpretation of what was happening and what to do next.
Solution
What we actually shipped.
We built an AI reporting layer that pulls live data from ad platforms, analytics, CRM, and their PM tool. It generates a narrative, client-ready report with commentary, trend analysis, and recommended actions, all filtered through Studio Metric's voice and strategic framework.
Reports go out in about four minutes per account, after a senior review pass. The same senior strategists who used to write the reports now review and edit them, and have time to actually talk to clients.
In their words
"The reports are better. The clients are happier. And we're not losing Sunday nights. I don't know what else you want from AI."
— Partner, Studio Metric
Result
The number on the retainer report.
Report throughput doubled. Billable utilization on the account team went up 22 points. And the top-20 client NPS hit 94, the highest in the agency's history. Studio Metric is now piloting an AI new-business pitch layer in month five of the retainer.
One senior partner described it as 'getting my calendar back.'
Get started
Become the next Studio Metric.
If this sounds like your situation, the first conversation usually takes 30 minutes and gets us to a rough number.