For medical practices
Patients research before they book. Be what they find.
Patients now routinely start with ChatGPT or Google AI Overviews when thinking through symptoms or looking for providers. We publish medically-reviewed, bar-for-health-content-aware pages that rank on Google, get cited by AI engines, and convert research into booked appointments.
Why this is different for medical practices
The honest read of where you stand.
01
Medical SEO is held to a higher bar — for good reason
Google's YMYL (Your Money or Your Life) and E-E-A-T guidelines require medical content to demonstrate real expertise, author credentials, and clinical review. We build the content with medical author attribution and proper MedicalEntity schema.
02
Local intent + condition-specific queries both matter
The same patient runs 'symptoms of X' and 'X specialist near me' in the same session. Most practice sites address the second but not the first — and lose the patient to WebMD before they ever know you exist.
What actually happens in AI search
A real query, a real answer.
Query
"chronic hip pain specialist near Denver"
AI engines name 2–4 practices with a brief on each. The practices named have LocalBusiness + Physician + MedicalProcedure schema, medically-reviewed content, a strong Google Business Profile, and condition-specific pages that answer patient questions clearly.
Deliverables
What you actually get.
Every engagement ships these into production inside your site. Not a strategy deck — the actual code, content, and schema that moves rankings and citations.
MedicalEntity + Physician schema
The schema stack AI engines pull for medical: Physician, MedicalProcedure, MedicalCondition, LocalBusiness, FAQ — tailored to your specialty.
Medically-reviewed content with author attribution
Every clinical page attributed to a named physician, with clinical review notes and last-reviewed dates — the E-E-A-T signals Google + LLMs weight heavily.
Condition + treatment pages
One page per condition or treatment you specialize in, answering the 15–20 questions patients actually ask, structured for both SERP + AI answer extraction.
Technical SEO audit + fixes
Core Web Vitals, crawlability, indexability, sitemap, canonicalization, internal linking — tuned for medical practices.
Schema.org structured data
The schema types that matter for medical practices, implemented site-wide — Organization, LocalBusiness, Service, FAQ, HowTo, and industry-specific types.
llms.txt + AI-friendly formatting
A machine-readable index of your highest-signal pages plus writing patterns that answer engines quote: clear definitions, tight summaries, explicit anchor phrases.
AI citation tracking
Monthly report on where you're being cited when buyers ask ChatGPT, Claude, Perplexity, and Google AI Overviews about medical practices. Competitor benchmarks included.
Rank tracking + GSC
Google Search Console wired into your dashboard with weekly movement on the keywords that matter.
Monthly narrative report
Pages published, keywords moved, citations gained, traffic shifts — in plain English, not a screenshot dump.
What to expect
Outcomes we've seen across medical practices engagements.
Questions
Before you even have to ask.
How do we handle HIPAA-compliant content?+
No PHI ever appears in public content. Case stories are generalized, anonymized, and consent-reviewed where applicable. Our content review loop includes a compliance checkpoint before anything ships.
Do we need a medical writer on our side?+
No. We bring ours — credentialed health writers who've published under clinical review at major health systems. Your clinician-of-record reviews for accuracy; we handle the writing + structure.
How long until we see results?+
AI citations can start showing up inside 30 days for low-competition queries. Traditional Google rankings for competitive keywords are a 90-to-180-day game. We report weekly on leading indicators (pages indexed, keywords tracked, citation mentions) so you can see motion long before the revenue number moves.
Do you write the content or guide it?+
Either way. If you have a content team, we build the brief, the keyword map, and the review criteria and let them write. If you don't, we write. Most clients start with us writing the pillar pages and their team writing the supporting posts.
What about compliance and the things our legal team cares about?+
Every deliverable runs through your internal review before it ships. For regulated industries (medical, financial, legal), we build the review loop into the workflow and keep a documented trail. We've done this under HIPAA, SOC 2, and FINRA environments.
More than search
See how our full stack applies to medical practices.
SEO/AEO/GEO is one of five services. The same team ships AI workflow automation, client experience AI, vendor intelligence, and AI strategy — all tuned for medical practices. The hub page shows what each service looks like in your vertical.
SEO · AEO · GEO for other industries
Same service. Tuned per vertical.
Your next move
Run the audit. See exactly where medical practices is getting cited — and where you'd fit.
A 2-page report in your inbox within 48 hours. No sales call required. If the opportunity is real, we'll book a scoping call. If it isn't, you'll know that too.