For SaaS companies
Own the category when buyers ask ChatGPT.
SaaS buyer research is heavily AI-assisted now. A 2024 Forrester study found 38% of B2B software buyers use ChatGPT or Claude during evaluation. If your competitors are named in those answers and you're not, every demo starts from behind. We fix that.
Why this is different for saas companies
The honest read of where you stand.
01
Your marketing site treats 2018-era SEO as the full job
You rank for your brand name and maybe 5-10 product keywords. But the high-intent buyer queries — 'best [category] for [use case]', 'alternatives to [competitor]', '[category] for enterprise' — go to the brand with the cleanest comparison content and most citable category footprint.
02
You're competing with G2 and Capterra for your own category page
Review aggregators take the #1 spot for 'best [category]'. But AI engines don't just pull from G2 — they pull from brand sites that have published category overview content structured for LLM ingestion. Your own site can outrank G2 in the AI answer, even if Google still sends them the ten-blue-link click.
What actually happens in AI search
A real query, a real answer.
Query
"best AI customer support platform for mid-market SaaS"
Every major LLM answers this with 3–5 named products and a short rationale for each. The selection criteria: cleanly structured category content, schema markup, review footprint, backlink graph that AI engines ingest. We audit where you stand on all four.
Deliverables
What you actually get.
Every engagement ships these into production inside your site. Not a strategy deck — the actual code, content, and schema that moves rankings and citations.
Technical SEO audit + fixes
Core Web Vitals, crawlability, indexability, sitemap, canonicalization, internal linking — tuned for SaaS companies.
Schema.org structured data
The schema types that matter for SaaS companies, implemented site-wide — Organization, LocalBusiness, Service, FAQ, HowTo, and industry-specific types.
llms.txt + AI-friendly formatting
A machine-readable index of your highest-signal pages plus writing patterns that answer engines quote: clear definitions, tight summaries, explicit anchor phrases.
Comparison + alternative content
"[Competitor] alternatives" and "[Category] for [use case]" pieces built around quotable summaries — the kind of content AI engines lift almost verbatim.
Integration + feature pages
Pages for every integration and every key feature, with proper schema, structured for both Google SERP and AI answer extraction.
Pillar + cluster content
One flagship page per quarter plus 5 to 10 supporting pieces. We write them or coach your team.
AI citation tracking
Monthly report on where you're being cited when buyers ask ChatGPT, Claude, Perplexity, and Google AI Overviews about SaaS companies. Competitor benchmarks included.
Rank tracking + GSC
Google Search Console wired into your dashboard with weekly movement on the keywords that matter.
Monthly narrative report
Pages published, keywords moved, citations gained, traffic shifts — in plain English, not a screenshot dump.
What to expect
Outcomes we've seen across saas companies engagements.
Questions
Before you even have to ask.
We're pre-Series A / we're enterprise. Does the approach differ?+
Yes, significantly. Early-stage SaaS focuses on narrow, high-intent queries in your ICP's exact language. Enterprise SaaS leans into category-definition content, whitepaper-style pieces, and analyst-adjacent framing. We scope the engagement to where your buyers actually research.
How do you handle product-led vs. sales-led motions?+
Content reading for product-led motions orients around 'get started free' intent and fast-value pages. Sales-led motions orient around 'evaluate for enterprise' — compliance pages, ROI calculators, deeper architecture content. We ship for the motion you run.
How long until we see results?+
AI citations can start showing up inside 30 days for low-competition queries. Traditional Google rankings for competitive keywords are a 90-to-180-day game. We report weekly on leading indicators (pages indexed, keywords tracked, citation mentions) so you can see motion long before the revenue number moves.
Do you write the content or guide it?+
Either way. If you have a content team, we build the brief, the keyword map, and the review criteria and let them write. If you don't, we write. Most clients start with us writing the pillar pages and their team writing the supporting posts.
What about compliance and the things our legal team cares about?+
Every deliverable runs through your internal review before it ships. For regulated industries (medical, financial, legal), we build the review loop into the workflow and keep a documented trail. We've done this under HIPAA, SOC 2, and FINRA environments.
More than search
See how our full stack applies to saas companies.
SEO/AEO/GEO is one of five services. The same team ships AI workflow automation, client experience AI, vendor intelligence, and AI strategy — all tuned for saas companies. The hub page shows what each service looks like in your vertical.
SEO · AEO · GEO for other industries
Same service. Tuned per vertical.
Your next move
Run the audit. See exactly where saas companies is getting cited — and where you'd fit.
A 2-page report in your inbox within 48 hours. No sales call required. If the opportunity is real, we'll book a scoping call. If it isn't, you'll know that too.