For therapists & counseling practices
Clients looking for a therapist start with a search. Be what they find.
Mental health search is uniquely emotional and uniquely specific. Clients aren't searching for 'therapist' — they're searching for 'ADHD specialist who takes Aetna', 'grief counselor after a loss', 'couples therapist for infidelity recovery'. We help you show up for the specific queries that match the work you do, ethically and within your licensing board's rules.
Why this is different for mental health therapists & counselors
The honest read of where you stand.
01
Psychology Today owns generic queries, not specialized ones
For generic 'therapist in [city]' queries, PT dominates — and that's fine, we're not trying to dethrone them. The opportunity is in specialized queries (modality, issue, population) where a specialist with a dedicated page outranks the directory.
02
Ethical advertising rules vary by state licensing board
Different licensing boards (LPC, LMFT, LCSW, Psychologist) have different rules on testimonials, specialty claims, and outcome language. We build content within your board's rules and keep a compliance log.
What actually happens in AI search
A real query, a real answer.
Query
"EMDR therapist in Seattle that takes Regence BCBS"
LLMs often name 1–3 therapists with specific credentials. The named providers have Physician/Psychologist schema, modality-specific content, explicit insurance info, and a clean GBP. Most therapists rely on Psychology Today profiles and have almost nothing else.
Deliverables
What you actually get.
Every engagement ships these into production inside your site. Not a strategy deck — the actual code, content, and schema that moves rankings and citations.
MedicalBusiness + Psychologist schema
The schema types that matter for mental health: MedicalBusiness, Psychologist, LocalBusiness, FAQ — implemented ethically within your board's framework.
Modality + specialization pages
Pages for each modality you practice (EMDR, CBT, DBT, ACT, IFS, Gottman) and each specialization (trauma, grief, couples, ADHD, LGBTQ+, perinatal).
Insurance + fee transparency
Clear pages covering which insurance you accept, self-pay rates, sliding-scale availability. These pages convert at 2–3× the rate of generic 'About' pages.
Technical SEO audit + fixes
Core Web Vitals, crawlability, indexability, sitemap, canonicalization, internal linking — tuned for mental health practices.
Schema.org structured data
The schema types that matter for mental health practices, implemented site-wide — Organization, LocalBusiness, Service, FAQ, HowTo, and industry-specific types.
llms.txt + AI-friendly formatting
A machine-readable index of your highest-signal pages plus writing patterns that answer engines quote: clear definitions, tight summaries, explicit anchor phrases.
AI citation tracking
Monthly report on where you're being cited when buyers ask ChatGPT, Claude, Perplexity, and Google AI Overviews about mental health practices. Competitor benchmarks included.
Rank tracking + GSC
Google Search Console wired into your dashboard with weekly movement on the keywords that matter.
Monthly narrative report
Pages published, keywords moved, citations gained, traffic shifts — in plain English, not a screenshot dump.
What to expect
Outcomes we've seen across mental health therapists & counselors engagements.
Questions
Before you even have to ask.
Can we use testimonials in any form?+
Depends on your board. Most state boards prohibit testimonials from current or former clients specifically, but professional testimonials (referring providers, supervisors) are usually fine. We stay inside your board's specific rules.
We're a group practice with 10 clinicians. Does the strategy differ?+
Yes. Group-practice strategy layers per-clinician pages (with proper credentials and specializations) under a strong parent practice site. Each clinician essentially gets their own mini-site with shared authority.
How long until we see results?+
AI citations can start showing up inside 30 days for low-competition queries. Traditional Google rankings for competitive keywords are a 90-to-180-day game. We report weekly on leading indicators (pages indexed, keywords tracked, citation mentions) so you can see motion long before the revenue number moves.
Do you write the content or guide it?+
Either way. If you have a content team, we build the brief, the keyword map, and the review criteria and let them write. If you don't, we write. Most clients start with us writing the pillar pages and their team writing the supporting posts.
What about compliance and the things our legal team cares about?+
Every deliverable runs through your internal review before it ships. For regulated industries (medical, financial, legal), we build the review loop into the workflow and keep a documented trail. We've done this under HIPAA, SOC 2, and FINRA environments.
More than search
See how our full stack applies to mental health therapists & counselors.
SEO/AEO/GEO is one of five services. The same team ships AI workflow automation, client experience AI, vendor intelligence, and AI strategy — all tuned for mental health therapists & counselors. The hub page shows what each service looks like in your vertical.
SEO · AEO · GEO for other industries
Same service. Tuned per vertical.
Your next move
Run the audit. See exactly where mental health therapists & counselors is getting cited — and where you'd fit.
A 2-page report in your inbox within 48 hours. No sales call required. If the opportunity is real, we'll book a scoping call. If it isn't, you'll know that too.