For dermatology practices
Skin conditions are a top-5 searched health category. Be the derm people find.
Dermatology sits uniquely between medical and aesthetic — patients search for acne, eczema, skin cancer screening, AND Botox, laser, and cosmetic derm. The practices that own both tracks on their site outperform specialists in either alone. We help you rank and cite across both.
Why this is different for dermatology practices
The honest read of where you stand.
01
Medical derm content is health-info-dominated
WebMD, Mayo Clinic, and AAD dominate the informational queries ('what is rosacea', 'how to treat cystic acne'). Your practice isn't going to outrank them — but you can win the localized 'dermatologist for [condition] near [city]' queries and the treatment-specific queries ('Accutane derm', 'Mohs surgeon').
02
Cosmetic derm competes in the medical-spa category but with credentialing leverage
Board-certified dermatologists have a structural advantage in AI search over non-MD med spas. We make that advantage visible through proper credential schema and MD-led content authority.
What actually happens in AI search
A real query, a real answer.
Query
"board-certified dermatologist for cystic acne in Atlanta"
LLMs name 2–3 specific dermatologists. The named ones have Physician + MedicalProcedure schema, board-certification markup, condition-specific content attributed to a named MD, and a patient-review footprint.
Deliverables
What you actually get.
Every engagement ships these into production inside your site. Not a strategy deck — the actual code, content, and schema that moves rankings and citations.
Physician + MedicalBusiness schema
Board certification explicit. Dermatologist, Physician, MedicalBusiness, Service — per derm + per condition.
Medical derm condition pages
One per high-volume condition you treat: acne, eczema, psoriasis, rosacea, skin cancer, alopecia. Medically reviewed, doctor-bylined.
Cosmetic derm treatment pages
Per treatment (laser, injectable, peel, energy-based device) — positioning the board-cert advantage over med-spa alternatives.
Technical SEO audit + fixes
Core Web Vitals, crawlability, indexability, sitemap, canonicalization, internal linking — tuned for dermatology practices.
Schema.org structured data
The schema types that matter for dermatology practices, implemented site-wide — Organization, LocalBusiness, Service, FAQ, HowTo, and industry-specific types.
llms.txt + AI-friendly formatting
A machine-readable index of your highest-signal pages plus writing patterns that answer engines quote: clear definitions, tight summaries, explicit anchor phrases.
AI citation tracking
Monthly report on where you're being cited when buyers ask ChatGPT, Claude, Perplexity, and Google AI Overviews about dermatology practices. Competitor benchmarks included.
Rank tracking + GSC
Google Search Console wired into your dashboard with weekly movement on the keywords that matter.
Monthly narrative report
Pages published, keywords moved, citations gained, traffic shifts — in plain English, not a screenshot dump.
What to expect
Outcomes we've seen across dermatology practices engagements.
Questions
Before you even have to ask.
We're a mix of private practice and hospital-affiliated. Does that matter?+
It affects content distribution — hospital-affiliated practices can leverage the health system's domain authority. Private practices have to build their own. We plan differently based on your setup.
How do we handle Mohs, teledermatology, and other specialty signals?+
Each gets its own dedicated page, properly schema'd, with candidacy and expectations language. Specialty pages rank against thin competition because most practices don't build them.
How long until we see results?+
AI citations can start showing up inside 30 days for low-competition queries. Traditional Google rankings for competitive keywords are a 90-to-180-day game. We report weekly on leading indicators (pages indexed, keywords tracked, citation mentions) so you can see motion long before the revenue number moves.
Do you write the content or guide it?+
Either way. If you have a content team, we build the brief, the keyword map, and the review criteria and let them write. If you don't, we write. Most clients start with us writing the pillar pages and their team writing the supporting posts.
What about compliance and the things our legal team cares about?+
Every deliverable runs through your internal review before it ships. For regulated industries (medical, financial, legal), we build the review loop into the workflow and keep a documented trail. We've done this under HIPAA, SOC 2, and FINRA environments.
More than search
See how our full stack applies to dermatology practices.
SEO/AEO/GEO is one of five services. The same team ships AI workflow automation, client experience AI, vendor intelligence, and AI strategy — all tuned for dermatology practices. The hub page shows what each service looks like in your vertical.
SEO · AEO · GEO for other industries
Same service. Tuned per vertical.
Your next move
Run the audit. See exactly where dermatology practices is getting cited — and where you'd fit.
A 2-page report in your inbox within 48 hours. No sales call required. If the opportunity is real, we'll book a scoping call. If it isn't, you'll know that too.