For fertility clinics & IVF centers
Fertility patients search with urgency and uncertainty. Be the clinic they trust.
Fertility is one of the most emotionally intensive and research-heavy healthcare categories. Patients read dozens of clinic sites, join forums, ask friends, and now — ask AI. The clinics that publish honest, specific, outcome-transparent content get cited and chosen. We build that content with proper clinical review.
Why this is different for fertility clinics
The honest read of where you stand.
01
SART success rates are already public — what patients want is context
Your SART data is out there. Patients don't just want raw numbers; they want the story behind them. Why your rates are what they are for different patient profiles, what your approach is, what makes you different. Almost no fertility site explains this well.
02
Male-factor, LGBTQ+, and single-parent content is underrepresented
Most fertility content is aimed at heterosexual couples 32–38. Your actual patient population is more diverse — male-factor-only, same-sex couples, single intended parents, gestational surrogacy, egg donation recipients. Each segment has distinct questions and deserves dedicated content.
What actually happens in AI search
A real query, a real answer.
Query
"fertility clinic in Denver with strong IVF success rates for women over 40"
LLMs name 1–3 clinics with specifics (if they name any — they're more conservative in health queries). The named clinics have MedicalClinic + Physician schema, age-stratified content, and strong SART context on-site.
Deliverables
What you actually get.
Every engagement ships these into production inside your site. Not a strategy deck — the actual code, content, and schema that moves rankings and citations.
MedicalClinic + Physician schema
Per clinic + per REI physician, with subspecialty tagging.
Treatment + candidacy pages
Pages for IVF, IUI, egg freezing, embryo transfer, PGT, donor programs — with patient-profile-specific candidacy framing.
Honest outcome pages
Outcome content with SART context, age stratification, and approach narrative. This is rare and it compounds.
Inclusive patient-population pages
Dedicated content for male-factor, LGBTQ+ family-building, single intended parents, and donor-based paths. This content wins both search and trust.
Technical SEO audit + fixes
Core Web Vitals, crawlability, indexability, sitemap, canonicalization, internal linking — tuned for fertility clinics.
Schema.org structured data
The schema types that matter for fertility clinics, implemented site-wide — Organization, LocalBusiness, Service, FAQ, HowTo, and industry-specific types.
llms.txt + AI-friendly formatting
A machine-readable index of your highest-signal pages plus writing patterns that answer engines quote: clear definitions, tight summaries, explicit anchor phrases.
AI citation tracking
Monthly report on where you're being cited when buyers ask ChatGPT, Claude, Perplexity, and Google AI Overviews about fertility clinics. Competitor benchmarks included.
Rank tracking + GSC
Google Search Console wired into your dashboard with weekly movement on the keywords that matter.
Monthly narrative report
Pages published, keywords moved, citations gained, traffic shifts — in plain English, not a screenshot dump.
What to expect
Outcomes we've seen across fertility clinics engagements.
Questions
Before you even have to ask.
How do we handle content on techniques or approaches that aren't universally accepted (PRP, ovarian rejuvenation, etc.)?+
Clinically honestly. We frame evolving techniques with the current evidence base, note limitations, and avoid claims that would get flagged by ASRM. Our medical writers have published in this space for a decade.
We have strict brand guidelines from our parent health system. Can you work within those?+
Yes. We work inside health-system brand frameworks regularly. Content reviewed by corporate marketing, medical affairs, and compliance — every shipment.
How long until we see results?+
AI citations can start showing up inside 30 days for low-competition queries. Traditional Google rankings for competitive keywords are a 90-to-180-day game. We report weekly on leading indicators (pages indexed, keywords tracked, citation mentions) so you can see motion long before the revenue number moves.
Do you write the content or guide it?+
Either way. If you have a content team, we build the brief, the keyword map, and the review criteria and let them write. If you don't, we write. Most clients start with us writing the pillar pages and their team writing the supporting posts.
What about compliance and the things our legal team cares about?+
Every deliverable runs through your internal review before it ships. For regulated industries (medical, financial, legal), we build the review loop into the workflow and keep a documented trail. We've done this under HIPAA, SOC 2, and FINRA environments.
More than search
See how our full stack applies to fertility clinics.
SEO/AEO/GEO is one of five services. The same team ships AI workflow automation, client experience AI, vendor intelligence, and AI strategy — all tuned for fertility clinics. The hub page shows what each service looks like in your vertical.
SEO · AEO · GEO for other industries
Same service. Tuned per vertical.
Your next move
Run the audit. See exactly where fertility clinics is getting cited — and where you'd fit.
A 2-page report in your inbox within 48 hours. No sales call required. If the opportunity is real, we'll book a scoping call. If it isn't, you'll know that too.