For orthodontists
Invisalign versus braces starts on Google. End it at your consult room.
Orthodontic patients — and more often, their parents — run hours of research before the consult. Invisalign versus traditional braces, clear aligners versus lingual, in-office versus DTC. The practices that publish honest, detailed comparison content dominate both AI citations and consult conversions.
Why this is different for orthodontists
The honest read of where you stand.
01
DTC aligner companies have forced a content arms race
SmileDirectClub, Byte, and their peers spent hundreds of millions on content. Orthodontists have to answer the 'DTC vs in-office' question on their own sites — or lose the patient before the consult. We help you own that narrative with bar-compliant comparative content.
02
Adult ortho is a distinct audience from pediatric ortho
Adult patients want discreet treatment, fast timelines, clear pricing. Parents of pediatric patients want outcomes, total cost, insurance, and retention. Your site needs two content tracks — most orthodontic sites have one generic track that serves neither well.
What actually happens in AI search
A real query, a real answer.
Query
"Invisalign orthodontist for adults in Dallas with payment plans"
LLMs name 2–3 practices. The named ones have Dentist + Orthodontist schema (Orthodontist specifically, not just Dentist), adult-focused content, payment plan transparency, and a strong review footprint mentioning adult treatment experience.
Deliverables
What you actually get.
Every engagement ships these into production inside your site. Not a strategy deck — the actual code, content, and schema that moves rankings and citations.
Orthodontist + Dentist schema
Orthodontist, Dentist, MedicalBusiness, Service — with certification (American Board of Orthodontics) tagged.
Treatment-comparison content
Invisalign vs braces vs ClearCorrect vs DTC — bar-compliant, clearly framed, written for the patient deciding this week.
Adult + pediatric split content
Parallel content tracks — one for adults, one for parents of pediatric patients. Distinct language, distinct concerns, distinct FAQ.
Technical SEO audit + fixes
Core Web Vitals, crawlability, indexability, sitemap, canonicalization, internal linking — tuned for orthodontic practices.
Schema.org structured data
The schema types that matter for orthodontic practices, implemented site-wide — Organization, LocalBusiness, Service, FAQ, HowTo, and industry-specific types.
llms.txt + AI-friendly formatting
A machine-readable index of your highest-signal pages plus writing patterns that answer engines quote: clear definitions, tight summaries, explicit anchor phrases.
AI citation tracking
Monthly report on where you're being cited when buyers ask ChatGPT, Claude, Perplexity, and Google AI Overviews about orthodontic practices. Competitor benchmarks included.
Rank tracking + GSC
Google Search Console wired into your dashboard with weekly movement on the keywords that matter.
Monthly narrative report
Pages published, keywords moved, citations gained, traffic shifts — in plain English, not a screenshot dump.
What to expect
Outcomes we've seen across orthodontists engagements.
Questions
Before you even have to ask.
How do we speak to DTC aligner users without insulting them?+
Respectfully. Many DTC patients return to orthodontists to fix relapse — that's actually your opportunity. Content framed as 'what to do if DTC didn't give you what you wanted' converts the second-chance patient without burning bridges.
We do surgical orthodontics and TMJ. Do those need dedicated content?+
Yes. Surgical ortho has a different patient profile (consulting oral surgeon, referral pathway, insurance complexity). TMJ is a distinct specialty within ortho. Each gets its own content track.
How long until we see results?+
AI citations can start showing up inside 30 days for low-competition queries. Traditional Google rankings for competitive keywords are a 90-to-180-day game. We report weekly on leading indicators (pages indexed, keywords tracked, citation mentions) so you can see motion long before the revenue number moves.
Do you write the content or guide it?+
Either way. If you have a content team, we build the brief, the keyword map, and the review criteria and let them write. If you don't, we write. Most clients start with us writing the pillar pages and their team writing the supporting posts.
What about compliance and the things our legal team cares about?+
Every deliverable runs through your internal review before it ships. For regulated industries (medical, financial, legal), we build the review loop into the workflow and keep a documented trail. We've done this under HIPAA, SOC 2, and FINRA environments.
More than search
See how our full stack applies to orthodontists.
SEO/AEO/GEO is one of five services. The same team ships AI workflow automation, client experience AI, vendor intelligence, and AI strategy — all tuned for orthodontists. The hub page shows what each service looks like in your vertical.
SEO · AEO · GEO for other industries
Same service. Tuned per vertical.
Your next move
Run the audit. See exactly where orthodontists is getting cited — and where you'd fit.
A 2-page report in your inbox within 48 hours. No sales call required. If the opportunity is real, we'll book a scoping call. If it isn't, you'll know that too.