For plastic surgery & cosmetic clinics
Patients research procedures for months. Be the surgeon they find.
Plastic surgery has among the longest patient research cycles in medicine — typically 6–18 months from first search to consultation. That makes AI citation compounding: a citation today is seen across dozens of downstream research sessions. The surgeons who invest now dominate the next decade of elective-procedure volume.
Why this is different for plastic surgery & cosmetic clinics
The honest read of where you stand.
01
RealSelf and MDs-for-hire directories dominate Google — not AI
The directory layer takes most of the top-ten Google results for most cosmetic queries. AI engines don't mirror that dynamic. They pull from content quality, author credentials (real surgeon bylines), and procedure-specific depth. A clean practice site with procedure-specific pages routinely gets cited over RealSelf entries.
02
Procedure-specific content is thin across the category
Most plastic-surgery sites list procedures but don't explain the mechanics, candidacy, recovery, or outcome expectations with real depth. The surgeons who publish that depth — with proper attribution and evidence-aligned content — get cited heavily by AI engines answering 'is [procedure] right for me' queries.
What actually happens in AI search
A real query, a real answer.
Query
"deep plane facelift surgeon in Beverly Hills"
LLMs return 2–4 specific surgeons. The named surgeons have Physician + MedicalProcedure schema, technique-specific pages (not generic 'facelift'), board-certification signals, before/afters inside ASPS guidelines, and reviews that speak specifically to the technique.
Deliverables
What you actually get.
Every engagement ships these into production inside your site. Not a strategy deck — the actual code, content, and schema that moves rankings and citations.
Physician + MedicalProcedure schema
Physician, MedicalProcedure, LocalBusiness, FAQ — per specific procedure and technique.
Technique-specific pages
A page per technique you perform (deep plane, SMAS, high SMAS, MACS, etc.) — with procedure depth, candidacy, recovery, cost range context.
Board-certification + credential signaling
Explicit certification markup, training lineage, case-volume signaling inside bar-compliant language.
Technical SEO audit + fixes
Core Web Vitals, crawlability, indexability, sitemap, canonicalization, internal linking — tuned for plastic surgery practices.
Schema.org structured data
The schema types that matter for plastic surgery practices, implemented site-wide — Organization, LocalBusiness, Service, FAQ, HowTo, and industry-specific types.
llms.txt + AI-friendly formatting
A machine-readable index of your highest-signal pages plus writing patterns that answer engines quote: clear definitions, tight summaries, explicit anchor phrases.
AI citation tracking
Monthly report on where you're being cited when buyers ask ChatGPT, Claude, Perplexity, and Google AI Overviews about plastic surgery practices. Competitor benchmarks included.
Rank tracking + GSC
Google Search Console wired into your dashboard with weekly movement on the keywords that matter.
Monthly narrative report
Pages published, keywords moved, citations gained, traffic shifts — in plain English, not a screenshot dump.
What to expect
Outcomes we've seen across plastic surgery & cosmetic clinics engagements.
Questions
Before you even have to ask.
How do before/afters work under AI indexing?+
Before/after photos help on-site conversion but don't directly drive AI citation — text content does. We make sure your image content has proper alt text, structured captions, and is paired with written procedure detail that LLMs can read.
We do injectables and lasers too, not just surgery. Does the strategy include those?+
Yes, and they require distinct content streams. Injectable patients research in a different way than surgical patients — shorter cycle, more brand-aware (Botox vs Dysport vs Daxxify), more price-visible. We build the two content tracks separately.
How long until we see results?+
AI citations can start showing up inside 30 days for low-competition queries. Traditional Google rankings for competitive keywords are a 90-to-180-day game. We report weekly on leading indicators (pages indexed, keywords tracked, citation mentions) so you can see motion long before the revenue number moves.
Do you write the content or guide it?+
Either way. If you have a content team, we build the brief, the keyword map, and the review criteria and let them write. If you don't, we write. Most clients start with us writing the pillar pages and their team writing the supporting posts.
What about compliance and the things our legal team cares about?+
Every deliverable runs through your internal review before it ships. For regulated industries (medical, financial, legal), we build the review loop into the workflow and keep a documented trail. We've done this under HIPAA, SOC 2, and FINRA environments.
More than search
See how our full stack applies to plastic surgery & cosmetic clinics.
SEO/AEO/GEO is one of five services. The same team ships AI workflow automation, client experience AI, vendor intelligence, and AI strategy — all tuned for plastic surgery & cosmetic clinics. The hub page shows what each service looks like in your vertical.
SEO · AEO · GEO for other industries
Same service. Tuned per vertical.
Your next move
Run the audit. See exactly where plastic surgery & cosmetic clinics is getting cited — and where you'd fit.
A 2-page report in your inbox within 48 hours. No sales call required. If the opportunity is real, we'll book a scoping call. If it isn't, you'll know that too.